Our favourite pint sized twosome, Mary-Kate and Ashley Olsen, have ventured on a new project combining the ever growing e-commerce industry and fashion. The new endeavor named “StyleMint” is a fashion based website, which takes in to account the users individual style and personality, and each month entitles you to a new tee-shirt, designed by the pair and to suit your style. The first collection will sell for $29.99 and is portrayed as an affordable fashion club.
“Online commerce is the perfect medium for us to create a new brand that is as much about the clothing as it is about the customer experience.” - Ashley Olsen
Eventually, as the site takes off it hopes to introduce knitwear and other items. Following their other famously successful fashion lines, The Row, Elizabeth and James and Olsenboye, there is no doubt that this will be a hugely successful venture... where do I sign up?
B x
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