Simply Georgeous!

First we had the Kate effect, all eyes were on the Duchess of Cambridge and what she was going to step out in next. Now it's all about George, not since Harper Beckham has there been such an interest in pint sized outfit.

The Prince turns one in a few days time but has already helped many British businesses boom. Like Kate and the infamous navy Issaa dress she worn in 'that' engagement photo, George is making retailers all over the country rejoice as he is pictures in established and newly founded British brands. From the Rachel Riley sailing boat dungarees to the Corgi cashmere 'George' jumper, this chunky little style icon is causing sales to hit all time highs, resulting in store websites crashing as new parents all around the world attempt to dress their buddle of joy just like our George.